The international digital programme "Follow Up Siberia" is a joint project of Norilsk Nickel and Euronews. At the heart of the programme is an international online contest in social media. Anyone around the globe can become a participant. To take part in the contest, a participant from any country, except Russia, will shoot a video or make a series of photos capturing “A Part of Siberia in my City” reflecting his/her ideas about Siberia. The content is to be posted with #FOLLOWUPSIBERIA hashtag in one or more social networks: Facebook, YouTube, Instagram, Weibo. A contestant from Russia will shoot a video or make a series of photos on the topic "Siberia, my love", which will reflect the love to Siberia and knowledge of the sights of the region. The content with the same hashtag shall be posted in Facebook, YouTube, Instagram or VKontakte networks.