Красноярская универсиада 2019 года

2-12 MARCH 2019

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Countdown to winter universiade 2019

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XXIX Winter Universiade 2019 in Krasnoyarsk

The youth version of the Olympics, the World Sport Games, or simply the Universiade has been the second global and representative international event in the world’s sports arena for more than 50 years.
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The Universiade is the international sports competitions among students, holding under the aegis of the International University Sports Federation (FISU). The name "Universiade" comes from the words "University" and "Olympics". Student competitions are held every two years, unlike the four-year Olympic events. Students from the age of 17 to 25 years and graduates who have received an academic degree or a diploma in the year preceding the competition are allowed to participate in competitions.  The program of the Universiade includes compulsory (the list is approved by FISU prior to the start of the bidding campaign) and optional (additional) sports that the host country determines, provided that they meet all the requirements of the International University Sports Federation.
The International University Sports Federation currently approved the following capitals of the Winter Games - Almaty (Kazakhstan) - 2017, Krasnoyarsk (Russia) - 2019. The history of the 29th Winter Universiade-2019 in Krasnoyarsk began in 2012.  On January 9, the President of Russia signed an instruction to the Chairman of the Government of the Russian Federation on the realization of particular measures to prepare Krasnoyarsk for participation in the bidding campaign. On November 9, 2013 in Brussels, the FISU Executive Committee decided to hold the Winter Universiade 2019 in Krasnoyarsk.
The 29th Winter Universiade Krasnoyarsk 2019 took place from 2 to 12 March 2019. Athletes from 58 countries competed for 76 sets of medals. Prior to the Winter Universiade 2019, the record belonged to the Winter Universiade Almaty 2017 with 57 countries takin part in the competitions.
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The solemn opening and closing ceremony was held at Platinum Arena Ice Arena. Ilya Averbukh, Director of the Winter Universiade 2019 Opening Ceremony got more than 1,000 artists together on one stage and showed the authentic culture and everyday life of the peoples that live along the Yenisei River. One after another, the scenes narrated about the heritage of Siberia and the achievements of those who live here. Shamans were dancing to ethnic music, fishermen were catching northern fish, gigantic tea cups symbolized the Russian hospitality.
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Among the participating countries are the ones where winter sports are well-developed traditionally, such as Norway, Sweden, Finland, Canada, as well as the ones, where winter sports are not widespread, like Afganistan, the United Arab Emirates, and Libia. The teams with the biggest number of athletes represent Russia (293 athletes), Sweden (99 athletes) and China (79 athletes). The teams from Iceland and Mexico have one athlete each, while Lichtenstein represented by two athletes.

Oleg Matytsin, FISU President, shared his impressions on the record-breaking number of countries participating in the Games in Krasnoyarsk: ‘We have experienced plenty of emotions over the past days. Thanks to our empathy towards athletes, we shared with them the joy of victory and the disappointment of defeat. And, most importantly, we experienced sincere admiration for the commitment from all those who contributed to this brightest winter sports festival of the year! Krasnoyarsk has set new standards for preparation and hospitality. The days that we spent here, in the heart of Siberia, will always remain in our memory! Allow me to thank one more time the leadership of Russia, Krasnoyarsk region, the city of Krasnoyarsk, the Directorate of the Universiade for the feelings of joy that you offered to the university sports world! I also thank my colleagues from FISU and the international winter sports federations. It is their efforts that have always made the Universiade one of the best international competitions in winter sports. I hope we will maintain this in future. Allow me to extend special thanks to a particular group of people without whom the Universiade would have not been possible. I am speaking of course of the volunteers. From early morning till night they were among us, with a constant smile on their face, always ready to help. The warmth of their hearts even melted snow on the streets of Krasnoyarsk. Let us give them a round of applause!'.

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The corporate style was worked out specially for the 29th Winter Universiade Krasnoyarsk 2019. The logo of the Winter Universiade 2019, the official mascot of the competitions U-Laika, slogans “Real Winter”, “Welcome to Winter”, “100% Winter”, as well as the name “Winter Universiade Krasnoyarsk 2019” and names derived from it, the original graphics and color layout in decoration of the Games are the elements of the registered trade mark. The Directorate of the Winter Universiade 2019 only has the rights to use the said marks.

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In accordance with the requirements of the International University Sports Federation (FISU), the logo of the Winter Universiade 2019 was made based on the Latin letter “U” – the first letter of the word “Universiade”, it includes the city name in English and the year the Games take place – Krasnoyarsk 2019, the sequence number and the name of the event in English – 29th Winter Universiade, as well as 5 stars in blue, yellow, black, green and red colors – elements of the FISU logo.

The “U” letter in the logo of the Winter Universiade Krasnoyarsk 2019 symbolizes the ice block, the irregular facets of which demonstrate the severe character of Siberian nature, peaks of rocks and snow-covered slopes.

Download the logo of the Winter Universiade 2019

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U-Laika is the official mascot of the Winter Universiade Krasnoyarsk 2019, a Siberian dog of Laika breed. It is a symbol of loyalty, friendliness, joy and everlasting energy. Design of the future Games mascot started during the period of bid campaign for the right to host the Winter Universiade 2019. Various art and design studios of Krasnoyarsk took part in the development process. From January to May 2013 a public tender was held to select the mascot of the Winter Universiade 2019. Internet voting attracted a lot of people starting from public figures, professional creative community, and youth leaders. On May 15, 2013, following the results of the tender, a Siberian Laika dog named U-Laika was approved as a mascot of the Games. Laika is a friend that is always ready to help in an hour of need and offer support in achieving different goals, even the most difficult ones. The mascot was approved as an official symbol of the Winter Universiade Krasnoyarsk 2019 and is used as an integral part of the brand book and look of the Games.
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“Real Winter”

"Real Winter" ("Настоящая зима") slogan is used as the main motto, revealing the essence of the Winter Universiade 2019 idea. It is not accidental that the first Winter Universiade in Russia will take place in 2019 in Krasnoyarsk, the geographical center of Siberia. Russia is the biggest country in the world in the area it occupies, with long and severe winters on the most part of its territory. It is in Siberia that it is possible to go in for all kinds of winter sports at this time, to feel it 100%. "Frost" and "winter" are not only foreigners sustainable associations with Russia but also special forces, images in the origins of Russian culture.

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“100% Winter”

“100% Winter” ("100% зима") slogan is an additional one and it is used together with any of the slogans or independently as a chevron, stripe or patch on clothes.

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“Welcome to Winter!”

"Welcome to Winter" ("Добро пожаловать в зиму!") slogan is an additional one and it is used in the Winter Universiade 2019 advertizing campaigns.

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Original graphics and color layout

The color layout for the Winter Universiade 2019 look is based on combining austere, “cold” shades of blue and bright, “hot” purple. This symbolizes the combination of two sources – severe Siberian nature and warmth of human hearts. The pattern consists of 6 colors, each of which symbolizes a certain element. The symbols’ basic colors are white – the color of snow, purity; pink (fuchsia) – the color of friendliness and warmth; blue – the color of ice and cold, severe Siberian winter. Three more colors are used additionally in the said palette.

The original graphics of the Games look are based on the dynamics of numerous differently directed, parallel graphic lines, symbolizing sport as movement, striving forward as well as all dynamic elements of Siberian nature: strong wind, sliding on ice, rushing forward river. The linear raster’s structure and direction remind of snow tracks made by a Ratrac machine. Iridescent ice crystals gave the idea for creation of the pattern.

Winter Universiade 2019 brand protection

ANO "Directorate Krasnoyarsk 2019" holds the rights for marks of the Winter
Universiade Krasnoyarsk 2019. Using the trademarks on products, including labels, product packages being manufactured, offered for sale, sold, displayed at exhibitions and fairs or otherwise included in the civil circulation is prohibited without the permission of ANO "Directorate Krasnoyarsk 2019". Using the trademarks on the Internet is not allowed either, including in domain names and other kinds of addressing, even if it is done for non-commercial purposes.
The International University Sports Federation (FISU) approved the categories of products which licensees could produce and sell. The main categories of these products include toys, badges, souvenirs, key chains, magnets, food, cheering equipment, commemorative medals of non-precious metals, bags and backpacks, philatelic products, flash drives, jewellery, stationery and others.
In 2017, sales of souvenirs with the Winter Universiade 2019 logo started in Krasnoyarsk. The official online store of the Winter Universiade 2019 was launched in November 2017. In total, 12 companies were the partners of the Winter Universiade 2019, and 47 legal entities and individual entrepreneurs became the official licensees producing and selling official merchandise with the Winter Universiade Krasnoyarsk 2019 marks.
All the products of the official Winter Universiade 2019 licensees passed the mandatory quality certification. The original products are protected from counterfeiting by using hologram stickers and special stamps with unique identification numbers. Under the agreement with the rights holder, the licensees have the right to use the Winter Universiade 2019 branding elements until 12 March 2020.