The corporate style was worked out specially for the 29th Winter Universiade Krasnoyarsk 2019. The logo of the Winter Universiade 2019, the official mascot of the competitions U-Laika, slogans “Real Winter”, “Welcome to Winter”, “100% Winter”, as well as the name “Winter Universiade Krasnoyarsk 2019” and names derived from it, the original graphics and color layout in decoration of the Games are the elements of the registered trade mark. The Directorate of the Winter Universiade 2019 only has the rights to use the said marks.
In accordance with the requirements of the International University Sports Federation (FISU), the logo of the Winter Universiade 2019 was made based on the Latin letter “U” – the first letter of the word “Universiade”, it includes the city name in English and the year the Games take place – Krasnoyarsk 2019, the sequence number and the name of the event in English – 29th Winter Universiade, as well as 5 stars in blue, yellow, black, green and red colors – elements of the FISU logo.
The “U” letter in the logo of the Winter Universiade Krasnoyarsk 2019 symbolizes the ice block, the irregular facets of which demonstrate the severe character of Siberian nature, peaks of rocks and snow-covered slopes.
The color layout for the Winter Universiade 2019 look is based on combining austere, “cold” shades of blue and bright, “hot” purple. This symbolizes the combination of two sources – severe Siberian nature and warmth of human hearts. The pattern consists of 6 colors, each of which symbolizes a certain element. The symbols’ basic colors are white – the color of snow, purity; pink (fuchsia) – the color of friendliness and warmth; blue – the color of ice and cold, severe Siberian winter. Three more colors are used additionally in the said palette.
The original graphics of the Games look are based on the dynamics of numerous differently directed, parallel graphic lines, symbolizing sport as movement, striving forward as well as all dynamic elements of Siberian nature: strong wind, sliding on ice, rushing forward river. The linear raster’s structure and direction remind of snow tracks made by a Ratrac machine. Iridescent ice crystals gave the idea for creation of the pattern.
The use of the said trade marks on products is not allowed without the permission granted by the Directorate of the Winter Universiade 2019, including labels, products packages which are manufactured, offered for sale, sold, demonstrated at exhibitions and fairs or otherwise put into civil circulation. The use of trade marks is not allowed on the Internet either, including in domain names and other kinds of addressing, even if it is done for non-commercial purposes.
Everyone wishing to take part in the arrangement of events, making souvenirs, media materials, advertising and commercials, and other Winter Universiade 2019 branded products, is offered to take part in selection and become the Universiade official licensees. The licensees will be able to exercise the right to use the Winter Universiade 2019 brand according to the agreement with the rights holder up to March 12, 2020. The product categories offered to manufacture are various: jewelry, food, flash drives, clothes, plates and dishes, office supplies and many other things.
25 manufacturers of goods and services have already been selected and can officially use the Winter Universiade 2019 marks. In 2017, sales of souvenirs with the Universiade logo were launched in Krasnoyarsk. The branded products Internet shop was opened in November, 2017. The quality of all products by the Winter Universiade 2019 official licensees is obligatory certified. Original products are protected from counterfeiting by holographic stickers and special stamps with unique identification numbers.
In order to take part in licensee selection contest procedures, it is required to draw up a set of documents and file an application with the Directorate of the Winter Universiade 2019. Detailed information for potential participants is in the section “For Licensees” on the Winter Universiade 2019 website.